Product Analytics 101 | Calgary
About this event
Most companies are sitting on a gold mine of product data and don't have the analytics tools to make it useful.
The challenge lies not only in capturing the data but in having too much data and too little time to figure out what to do with it. In this talk, Mixpanel will take you through how you should be thinking about product analytics and using your website data to get the results you need and why it's so important.
Takeaways
- What is product analytics?
- How companies are using product analytics to better understand their users
- Explore key product metrics to look out for