Pricing Strategy: Unlock Your Product’s Value

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Pricing Strategy: Unlock Your Product’s Value

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

In the world of freemium, what’s the ideal strategy to monetize the value your products or services deliver? In this class you’ll learn foundational concepts in establishing pricing and determine the best strategy for your venture.

As one of the 4 Ps of marketing, pricing strategy is crucially important for entrepreneurs looking to bring new products and services to market. We’ll start by reviewing the key principles in pricing and business economics, followed by approaches to assessing pricing sensitivity of your users. We’ll then apply those concepts into determining the optimal pricing for products and services.

Takeaways

  • Understand key principles in pricing and common pricing models
  • How to conduct pricing sensitivity analysis
  • Understand segmentation, customized pricing, and bundling
  • Understand buyer psychology and the impact of reference price

Prereqs & Preparation

None.

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