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It’s easy to think that a great product or service will sell itself, but it’s rarely the case. Hear from marketing experts on how they create and market content that converts to sales. You’ll learn how to utilize different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximize visibility.
We’ll also dive into tips & tricks on how to strategically plan your content strategy and share insights on how agencies can best work with influencers.
Understand what content marketing is.
Create a content marketing strategy.
Learn how to repurpose content for different channels.
Know the best tips to increase engagement.
Quaison ("Kway-sun") Carter is the Co-Founder of Crypto & NFT Startup Lost Worlds and Managing Director of consulting firm Built Within.
He’s a distinguished faculty member at General Assembly facilitating the digital marketing curriculum on and off-campus with courses that range from SEO, Paid Search/Social, Analytics, Cryptocurrency, and marketing strategies since 2015.
As founder and managing director of Built Within, Quaison leads a team of marketers and consultants that help startups and fortune 500 companies like Unilever develop their internal marketing teams with agency services, training, development, and consulting.
Lost Worlds is the first Proof of Travel NFT experience where you can earn yield from collecting the NFTs of real-world places you visit, bringing Defi and NFTs to the travel and gaming world.
Previously, Quaison was the Head of Marketing at creative agency Hungry (which was later acquired). He oversaw all organic and performance marketing for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Bright Health Insurance, etc.
You can also find his content on Entrepreneur, Social Media Week, and Adweek publications.
Jane Ko is the editor of "A Taste of Koko," the premier food and travel blog featuring the hottest restaurants and weekend getaways. Ko loves helping companies tell their story and build a powerful professional brand through community engagement, social media strategy, and digital marketing. She has spoken at the University of Texas Austin, Google and Whole Foods on entrepreneurship and social media, and also hosts the largest food crawl in Austin during SXSW with over 20,000 participants!
Tareen Alam is always thinking up creative ways to help brands stand out, tell their story, and grow their audience. The business cards from her past life in public accounting are currently gathering dust. A career change first took her to the app Bumble, where she evolved the global brand and fell in love bringing people together. Now, Tareen oversees content at PLANOLY, a social media marketing platform based in Austin, Texas. She works alongside a smart and compassionate team who provides their 4M+ users with exclusive tools and industry hacks. As a first generation American, her personal mission is to uplift and mentor women of color. As a Texan, her priorities include pretending to be outdoorsy.
Brent Trotter is a Content Strategist and Copywriter at Clique Studios, a digital experience and design agency headquartered in Chicago, IL.
He blends behavioral psychology with UX research methodology to help clients bring their business and brand strategies to life online.
Additionally, he facilitates messaging strategy and UX workshops for clients, writes content for Clique University (Clique’s blog), and contributes to the growing UX discipline at the agency.
Prior to Clique, he managed integrated marketing programs for brands at Ogilvy before co-founding an independent strategy and copywriting company, People and Words.
He graduated from the University of Illinois at Champaign-Urbana.
PLANOLY is the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule and measure performance across Instagram and Pinterest. PLANOLY is beautifully crafted to be simple, clean and easy to use. PLANOLY believes firmly in inclusivity and is thrilled to pave the way for brands, businesses and individuals of all backgrounds to carry out their digital marketing strategies seamlessly. To learn more, visit www.planoly.com, or follow @PLANOLY on Instagram.
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