Prepare for Takeoff: How to Launch Your Idea | Los Angeles

About this event

In this workshop, you’ll dive into entrepreneurial case studies from successful launches in media — from gaming to tech start-ups to to YouTube channels to podcasting. You’ll learn how to create the framework for how to structure a 30-day launch plan for your business/startup media project. You’ll also find out how to define goal-oriented milestones to help create and evaluate your idea no matter how early you are in the process.

Takeaways

• Learn to treat your idea like you would any startup: create a minimum valuable product, build a plan to empower your alpha community, and set yourself up to acquire users/customers/emails.
• Define the micro-community for your idea, building a content creation plan and editorial calendar while prioritizing an outreach action plan to find the first 1,000 fans/users.
• Create goal-oriented milestones for a 30-day launch, creating a systematic launch framework, testing your idea with your early community, and identifying key partners, advisors, and advocates for longer-term relationships.
• Choose a launch date, working backwards to prioritize launch goals: Marketing, Funding, Business development, and Building/creating.

Prereqs & Preparation

• Laptop
• One or two ideas for a startup, business, or media project would be helpful, but is not required.