Prepare for Takeoff: How to Launch Your Idea

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Prepare for Takeoff: How to Launch Your Idea

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

In this workshop, you’ll dive into entrepreneurial case studies from successful launches in media — from gaming to tech start-ups to to YouTube channels to podcasting. You’ll learn how to create the framework for how to structure a 30-day launch plan for your business/startup media project. You’ll also find out how to define goal-oriented milestones to help create and evaluate your idea no matter how early you are in the process.

Takeaways

  • Learn to treat your idea like you would any startup: create a minimum valuable product, build a plan to empower your alpha community, and set yourself up to acquire users/customers/emails.
  • Define the micro-community for your idea, building a content creation plan and editorial calendar while prioritizing an outreach action plan to find the first 1,000 fans/users.
  • Create goal-oriented milestones for a 30-day launch, creating a systematic launch framework, testing your idea with your early community, and identifying key partners, advisors, and advocates for longer-term relationships.
  • Choose a launch date, working backwards to prioritize launch goals: Marketing, Funding, Business development, and Building/creating.

Prereqs & Preparation

  • Laptop
  • One or two ideas for a startup, business, or media project would be helpful, but is not required.

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