Practical Steps to Design for Trust | Melbourne
About this event
Consumer trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. For so long we've been designing with people's data as if it's ours.
All of this is changing. In this workshop you'll be introduced to the 3 plays you must make to close the data trust gap and make customer trust your competitive advantage. You'll be given a framework and 2 new design tools to execute Data Transparency by Design within your organisation.
This workshop is for designers, product managers, engineers, entrepreneurs and operators looking for new and unique ways to earn customer trust and differentiate from the competition. This is for the people looking to win the hearts, minds and wallets of their target market.
Takeaways
- Three practical plays you can make to design for customer trust and create competitive advantage
- Two new design tools you can make use of immediately
- A designing for trust playbook. Take it to work with you!
Prereqs & Preparation
Come with an open mind and get ready to challenge much of what you know. It's time to design for trust.