PR 101: How to Tell Your Story, Get Media Coverage and Acquire New Customers | Online
About this workshop
Every startup and small business needs good PR, but where do you even start? Based on Emily Scherberth Barnes’ tried-and-true methods over her 20+ year career in public relations, this workshop will help you establish a foundation for an effective, ongoing PR program.
You will first learn how to tell a compelling and differentiated story about your company that will prepare you for fundraising efforts and help generate meaningful media coverage that “moves the needle.” You will also learn how to organize and focus your PR efforts through tactics like competitive research, pitch creation, and identifying relevant media targets. And finally, for companies who are ready to take their PR to the next level, we’ll discuss how to hire the ideal PR partner.
Takeaways
How to create a clear, concise and compelling story about your company
How to conduct a competitive review that provides valuable intelligence for your PR efforts
How to write a pitch email that will actually get read by a reporter and result in coverage
How to create a list of relevant media targets that will help you reach your target customers
How to hire the best PR partner for your company, whether it’s an in-house person, a consultant or an agency
Prereqs & Preparation
A one-sentence description of your company that we can “workshop” during the session.
