PR 101: How to Tell Your Story, Get Media Coverage and Acquire New Customers

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

PR 101: How to Tell Your Story, Get Media Coverage and Acquire New Customers

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Every startup and small business needs good PR, but where do you even start? Based on Emily Scherberth Barnes’ tried-and-true methods over her 20+ year career in public relations, this workshop will help you establish a foundation for an effective, ongoing PR program.

You will first learn how to tell a compelling and differentiated story about your company that will prepare you for fundraising efforts and help generate meaningful media coverage that “moves the needle.” You will also learn how to organize and focus your PR efforts through tactics like competitive research, pitch creation, and identifying relevant media targets. And finally, for companies who are ready to take their PR to the next level, we’ll discuss how to hire the ideal PR partner.

Takeaways

  • How to create a clear, concise and compelling story about your company

  • How to conduct a competitive review that provides valuable intelligence for your PR efforts

  • How to write a pitch email that will actually get read by a reporter and result in coverage

  • How to create a list of relevant media targets that will help you reach your target customers

  • How to hire the best PR partner for your company, whether it’s an in-house person, a consultant or an agency

Prereqs & Preparation

A one-sentence description of your company that we can “workshop” during the session.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.