Positioning Your Services | San Francisco

About this class

Professional services firms face increasing cost pressure from a trend towards commodification. Developing a narrow niche position as a market leader is the best defense against these pressures while increasing profit and lowering the cost of acquiring new clients.

This course explores the positioning strategies that are available to professional services firms, how to select an appropriate strategy, and how to transition safely to a new market position.

Takeaways

At the completion of this course, students will be able to:

• Write an effective positioning statement
• Validate their intended market segment, audience, or category focus
• List the marketing assets they need to support a new position Avoid the common mistakes in selecting a narrowed market segment, audience, or category focus

Prereqs & Preparation

None.