Positioning Masterclass: The Growth Marketer's Secret Weapon | Sydney
About this event
Join international expert April Dunford for a product positioning masterclass.
What if I told you there was a technique you could master that will improve the results of every marketing and sales tactic you execute, regardless of the channels you use? In this session I'm going to show you how most marketers misunderstand positioning, and how you can master it. I can't guarantee you'll be a positioning expert in an hour, but I can promise to give you a practical framework you can put to work immediately that can completely change the way customers perceive your product.
In this session you will learn:
- How positioning can transform a product in the minds of prospects
- How startups fail at positioning and the early warning signs that your company might be one of them.
- A simple method find the best market context for your product.
- Case study examples of companies that achieved breakthrough success through a shift in positioning.