Persuasive Storytelling for UX Design & Beyond

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road
Singapore

Past Locations for this Event

Persuasive Storytelling for UX Design & Beyond | Singapore

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road
Singapore

Past Locations for this Event

About this event

Storytelling & storyboarding are widely known to be the cornerstones of filmmaking, but did you know they are also the bedrock of UX design?

In UX, storyboarding helps designers reframe their thinking, and view their designs in the user’s point of view. It is an exercise of empathy, allowing designers to go through every step their user has to go through in their journey, in order to think of the best solution for them.

Presenting the user journey in a storyboard also plays into humanity’s oldest way to grab attention: storytelling. Stories can present solutions in a way that is universally understood with minimal room for misunderstanding, and inspire collaboration in order to create that solution.

Join us in discovering how the art of storytelling can help you as a UX designer, and how to harness the power of storyboarding to elevate your project and create change.

Takeaways

  • Storyboarding basics & its essential components
  • The value of storytelling in the day-to-day design process
  • Tips to create a story structure for cross-functional buy-in with your product team
  • Bonus: Learn how to use these skills as part of portfolio creation and the interview process for aspiring UX designers

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