Personal Branding Workshop | April 26
Jen Glantz
Founder, Bridesmaid for Hire | Author | Podcaster | Workshop Host & 1:1 Coach | Professional Speaker
About This Workshop
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself?
Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.
In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Deconstruct the elements of well-known and successful personal brands
- Identify your target audience and goals in building a recognizable persona through your personal brand
- Uncover the unique identifiers that differentiate you/your personal brand - Decipher the best way to communicate with your audience and build agency for your personal brand
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Jen Glantz Founder, Bridesmaid for Hire | Author | Podcaster | Workshop Host & 1:1 Coach | Professional Speaker
Jen Glantz is the Founder of Bridesmaid for Hire, along with the creator of the project Finally the Bride, the Founder of the blog The Things I Learned From, the voice of the podcast You're Not Getting Any Younger, the Founder of the coaching business Jen & Juice, and the author of the Amazon-bestselling books, "All My Friends are Engaged" and "Always a Bridesmaid for Hire."
She's told her stories on hundreds of press outlets around the world, such as Good Morning America, CNN, and NPR, where they called her job the “weirdest of all time”. You can often find her on stages as a speaker for conferences, major companies and schools. In 2016, she received the "30 Under 30" award from her alma mater, University of Central Florida. She's a freelance writer for more than 25 different websites, including NBC, Glamour Magazine, and Forbes.
Three things you have to know about her: she only eats pizza, her birthday is on April Fool's Day and she spent 2 years living in a new city every month. Learn more on her website: Jenglantz.com and email her to say hello: jenglantz@gmail.com
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