Paid Social Media Advertising | Online
About this workshop
This course combines tried and true marketing principles with digital marketing strategy and a sprinkle of creativity. Students will walk away with the knowledge to craft an effective paid social media marketing strategy, true to their brand's identity, to reach their target audience(s) and achieve the desired results. This course is not a "how to increase likes and shares on Facebook" course.
Takeaways
Students will learn: 1. what paid social is 2. how paid social works 3. how to craft a stellar paid social strategy for their business 4. how to measure effectiveness of said strategy
