Outsmart Unconscious Bias and Bring Humanity into Your Social | Washington, D.C.

About this event

In 2019, brands engage with their audiences in the public realm. Even serious businesses must bring a human touch, and getting it wrong can mean missed opportunities and costly brand fails.

This session will give you a framework to represent your brand or organisation on social media to deliver on your value proposition while bringing some humanity into serious topics – with relevance and without brand damage. Become aware of the impact unconscious bias has in your communications and equally the effects of a topic our speaker Anne Miles identifies as ‘diversity oversteer’.

Walk away with some simple guidelines to help you deliver selling messages on social media with confidence.

Takeaways

Key takeaways:

● Understand the importance of being human as an organisation and break through paralysis and fear

● Examples of content themes that align with customer needs

● Creative examples of putting humanity into a dry or serious brand on social media

● Creative examples of social media activity with unconscious bias in place

● Framework for identifying and addressing unconscious bias, and

● An introduction to ‘Diversity Oversteer’.