Outsmart Unconscious Bias and Bring Humanity into Your Social

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

Outsmart Unconscious Bias and Bring Humanity into Your Social | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

In 2019, brands engage with their audiences in the public realm. Even serious businesses must bring a human touch, and getting it wrong can mean missed opportunities and costly brand fails.

This session will give you a framework to represent your brand or organisation on social media to deliver on your value proposition while bringing some humanity into serious topics – with relevance and without brand damage. Become aware of the impact unconscious bias has in your communications and equally the effects of a topic our speaker Anne Miles identifies as ‘diversity oversteer’.

Walk away with some simple guidelines to help you deliver selling messages on social media with confidence.

Takeaways

Key takeaways:

● Understand the importance of being human as an organisation and break through paralysis and fear

● Examples of content themes that align with customer needs

● Creative examples of putting humanity into a dry or serious brand on social media

● Creative examples of social media activity with unconscious bias in place

● Framework for identifying and addressing unconscious bias, and

● An introduction to ‘Diversity Oversteer’.

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