In 2019, brands engage with their audiences in the public realm. Even serious businesses must bring a human touch, and getting it wrong can mean missed opportunities and costly brand fails.
This session will give you a framework to represent your brand or organisation on social media to deliver on your value proposition while bringing some humanity into serious topics – with relevance and without brand damage. Become aware of the impact unconscious bias has in your communications and equally the effects of a topic our speaker Anne Miles identifies as ‘diversity oversteer’.
Walk away with some simple guidelines to help you deliver selling messages on social media with confidence.
Key takeaways:
● Understand the importance of being human as an organisation and break through paralysis and fear
● Examples of content themes that align with customer needs
● Creative examples of putting humanity into a dry or serious brand on social media
● Creative examples of social media activity with unconscious bias in place
● Framework for identifying and addressing unconscious bias, and
● An introduction to ‘Diversity Oversteer’.