The minds behind the magic

The minds behind the magic

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    Outsmart Unconscious Bias and Bring Humanity into Your Social

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Outsmart Unconscious Bias and Bring Humanity into Your Social | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    In 2019, brands engage with their audiences in the public realm. Even serious businesses must bring a human touch, and getting it wrong can mean missed opportunities and costly brand fails.

    This session will give you a framework to represent your brand or organisation on social media to deliver on your value proposition while bringing some humanity into serious topics – with relevance and without brand damage. Become aware of the impact unconscious bias has in your communications and equally the effects of a topic our speaker Anne Miles identifies as ‘diversity oversteer’.

    Walk away with some simple guidelines to help you deliver selling messages on social media with confidence.

    Takeaways

    Key takeaways:

    ● Understand the importance of being human as an organisation and break through paralysis and fear

    ● Examples of content themes that align with customer needs

    ● Creative examples of putting humanity into a dry or serious brand on social media

    ● Creative examples of social media activity with unconscious bias in place

    ● Framework for identifying and addressing unconscious bias, and

    ● An introduction to ‘Diversity Oversteer’.

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