Outdoor Marketing Trends in 2020

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Outdoor Marketing Trends in 2020 | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

About this event

With Summer quickly approaching, it’s the time of year when many Americans ditch their screens and head outside. According to the U.S. Department of Commerce, the outdoor recreation industry accounted for over 2.2% of the country’s GDP in 2017 and growth in this area outpaced that of the entire US economy. Needless to say, the outdoor Industry is booming. Join General Assembly and a panel of industry experts as they discuss consumer trends driving outdoor marketing.

During this panel, we will dive into:

  • Mission-driven business and conscious consumption
  • The expanding definition of “outdoors”
  • Inclusivity in the outdoor community
  • Technology and the outdoor experience


This event will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event.

Prereqs & Preparation

  • This event is taken completely online via Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Event set up information will be emailed to all signed up around 24 hours before the event launches.

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