Optimizing Your Marketing Campaigns | Melbourne

About this class

Just measuring your campaigns isn’t enough. It’s crucial to be able to analyze and interpret your results so you can iterate on tactics to improve execution in the future. In this workshop, you will learn about experimentation and optimization, to make more informed decisions on creative, channel usage, audience targeting, and expected outcomes.

Takeaways

Analyze the results of marketing executions. Identify opportunities to improve for the future. Formulate data-driven marketing experiments to determine the best improvements.

Prereqs & Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• This workshop will occur live online using Zoom and Slack. Please have these tools downloaded before the workshop.