Obviously Awesome - Positioning Products so Customers Get it, Buy it, Love it

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

Obviously Awesome - Positioning Products so Customers Get it, Buy it, Love it

Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

Positioning forms the foundation of a product's go to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, I'm going to arm you with the tools you need to master positioning.

Takeaways

In this session you will learn: - How to break down a product's positioning into component pieces to ensure your positioning is based on your strengths - How to bring those pieces together using a deliberate step-by-step positioning methodology - How to leverage market trends to help customers better understand why your product is important right now

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.