Movement of Imagination | Boston
About this event
Engagement marketing, sometimes called "experiential marketing" or "participation marketing" is a strategy that directly engages consumers and invites them to participate in a moment of time that they will never forget. You’re not advertising a product — you’re letting consumers see and feel what their lives would be like with it. You’re creating an association between your brand and those positive vibes.
Join us as we talk to Makers behind visionary brands in the fields of art, activism, style, and technology who brought us multi-sensory installations, performances, and workshops and presented a new way to connect with creativity, culture, and community. From AI tennis games, ice cream museums, day raves and supersonic falls, we'll chat with some of the most creatives minds creating captivating experiences beyond "doing it for the gram".
Takeaways
- How to use experiential marketing as a co-branding opportunity.
- Insights on how to create an experience that can prompt a conversation
- Inspiration to build the future of experimental marketing after covid19