Mix It Up: Combine Online & Offline Marketing | Sydney

About this event

For years, there have been numerous debates pitching online marketing and offline marketing against each other and which is more effective at helping marketers reach their business goals. The good news is, with the incredible advances in the marketing world, you don’t have to choose between the two, because combining them is the most effective solution, giving you a strong integrated marketing plan.

The combination of online and offline marketing not only increases your reach by enabling you to to spread your message to a wider audience, it also gives your customer the option to effortlessly move between your different channels without any hold ups. Effective cohesiveness between the two platforms also ensures that your customers feel supported through every step of their journey and enjoy a more seamless experience.

Hear from our experts as they share how brands have executed this marketing strategy successfully by identifying where customers are engaging with brands and using this information to efficiently allocate resources across the platforms. This is your chance to learn how to build an online+offline marketing strategy that truly works!