Metrics for Marketers

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

Metrics for Marketers | San Francisco

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

About this class

The challenge: Metrics have become an invaluable part of the marketing landscape – with team leads needing to quickly flex between their left and right brained talents. Many marketers lack the quantitative education to do this successfully – and are often throwing darts in the dark to analyze data. That’s why I want to design this course – to empower marketers with the quantitative foundations and tools to make effective data-driven decisions.

Takeaways

  • Effective analysis of marketing data
  • Identifying what’s important to measure
  • An overview of tools/systems and how to effectively use them (Optimizely, Unbounce, Piqora, Excel, SPSS, R, Google
  • Analytics, Google Analytics API etc.)
  • ‘Trimming the fat’ and getting creative to prioritize impact
  • The importance of qualitative research
  • Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.