Metrics for Marketers

Online Campus

Online
Anywhere
Online

Past Locations for this Class

Metrics for Marketers | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Class

About this class

The challenge: Metrics have become an invaluable part of the marketing landscape – with team leads needing to quickly flex between their left and right brained talents. Many marketers lack the quantitative education to do this successfully – and are often throwing darts in the dark to analyze data. That’s why I want to design this course – to empower marketers with the quantitative foundations and tools to make effective data-driven decisions.

Takeaways

  • Effective analysis of marketing data
  • Identifying what’s important to measure
  • An overview of tools/systems and how to effectively use them (Optimizely, Unbounce, Piqora, Excel, SPSS, R, Google
  • Analytics, Google Analytics API etc.)
  • ‘Trimming the fat’ and getting creative to prioritize impact
  • The importance of qualitative research
  • Coming up near you

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