Metrics for Marketers

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Metrics for Marketers

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

The challenge: Metrics have become an invaluable part of the marketing landscape – with team leads needing to quickly flex between their left and right brained talents. Many marketers lack the quantitative education to do this successfully – and are often throwing darts in the dark to analyze data. That’s why I want to design this course – to empower marketers with the quantitative foundations and tools to make effective data-driven decisions.

Takeaways

  • Effective analysis of marketing data
  • Identifying what’s important to measure
  • An overview of tools/systems and how to effectively use them (Optimizely, Unbounce, Piqora, Excel, SPSS, R, Google
  • Analytics, Google Analytics API etc.)
  • ‘Trimming the fat’ and getting creative to prioritize impact
  • The importance of qualitative research
  • Coming up near you

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