Washington, D.C. Campus

GA D.C.
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Singapore

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Mental Models in UX Design and Building a Consumer Behaviour Study

Washington, D.C.

Washington, D.C. Campus

GA D.C.
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Singapore

Stay up to date

Follow this workshop to get an email the next time it’s scheduled.

Sign-up not required

About this workshop

This bootcamp with cover three key areas for business and career success:

The mental models in UX business: What is a mental model? How does it relate to UX?

Investing in a consumer behaviour study

Building a Career Literacy for Your Future

Part 1: The State of UX in 2018

The 4th industrial revolution (short video and discussion)

Brief History of UX and shifts in the market

Time horizons (McKinsey model)

Part 2: Investing in a Consumer Behaviour Study

Assessing problem statements

Identifying your allies in your organization: why have enemies when you can have friends?

Who are my customers, what do they want and what are they talking about?

Tools and techniques that help you with understanding customers

Sensible views on data

Defining the content structure of your Customer Behaviour Study (macro-micro; pains, pleasures and questions; internal vs external; pattern formulation; setting success metrics and more)

Best practices on publishing and reviewing with your organization

Post publishing, review, revise and publish

Part 3: Career Literacy: 5 skills on building your own UX public identity

Organisational empathy

Systems thinking

The power of LinkedIn

Engaging your literacy (writing, moderating, facilitating, etc)

The importance of passion projects

Prereqs & Preparation

None

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Washington, D.C.

Design

Washington, D.C. Campus

Past Locations for this Workshop

Stay up to date

Washington, D.C. Campus

Past Locations for this Workshop

Stay up to date

About this workshop

Prereqs & Preparation

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