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Washington, D.C.
Design
Mental Models in UX Design and Building a Consumer Behaviour Study

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Singapore

Mental Models in UX Design and Building a Consumer Behaviour Study

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Singapore

About this workshop

This bootcamp with cover three key areas for business and career success:

  • The mental models in UX business: What is a mental model? How does it relate to UX?
  • Investing in a consumer behaviour study
  • Building a Career Literacy for Your Future

    • Part 1: The State of UX in 2018

  • The 4th industrial revolution (short video and discussion)
  • Brief History of UX and shifts in the market
  • Time horizons (McKinsey model)

    • Part 2: Investing in a Consumer Behaviour Study

  • Assessing problem statements
  • Identifying your allies in your organization: why have enemies when you can have friends?
  • Who are my customers, what do they want and what are they talking about?
  • Tools and techniques that help you with understanding customers
  • Sensible views on data
  • Defining the content structure of your Customer Behaviour Study (macro-micro; pains, pleasures and questions; internal vs external; pattern formulation; setting success metrics and more)
  • Best practices on publishing and reviewing with your organization
  • Post publishing, review, revise and publish

    • Part 3: Career Literacy: 5 skills on building your own UX public identity

  • Organisational empathy
  • Systems thinking
  • The power of LinkedIn
  • Engaging your literacy (writing, moderating, facilitating, etc)
  • The importance of passion projects

    • Prereqs & Preparation

    None

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