Measuring Social Media's Value with Google Analytics

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Measuring Social Media's Value with Google Analytics

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

Small businesses invest an incredible amount of time and energy on social media marketing. As much as one whole day per work week, according to some reports. If you’re wondering if it’s all worth it, the first step is to figure out how to track and measure results.

In this class, we’ll show you how to make the connection between your social media activities and your website traffic, and other key metrics, so you can evaluate your performance and gain insights about what’s working and what isn’t, and what you could be doing to improve.

Takeaways

  • Acquire a basic understanding of Google Analytics, so you can track the metrics that matter when it comes to consumer behavior and social media.

  • Determine if you’re driving the right kind of traffic, that is, visitors that are likely to become leads or actual buyers.

  • An understanding of the difference between awareness and engagement, new visitors and loyal ones.

  • A list of the KPI’s (Key Performance Metrics) you need to keep track of.

  • Learn how to look beyond the usual suspects for opportunities in niche social sites that have the potential for delivering even more qualified traffic to your website.

  • Get a jump on creating your own list of targeted social sites. matter when it comes to consumer behavior and social media.

You’ll leave more confident, knowing that the time you’re spending on social media is helping you grow your business.

Prereqs & Preparation

Although not required, we suggest bringing your laptop so you can login to your Google Analytics or other website stats account. You could also bring printed reports covering the last 3-4 months of social activity (in Google, look under Acquisition, then Social).

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