Mastering Facebook for Business

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Mastering Facebook for Business

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

There are over 1 billion people checking Facebook daily and if you are not currently advertising, you’re missing out on the ability to reach the ones that will love your product or service. This class will teach you some of the insider tips on advertising on Facebook, some of the best practices and successful campaigns, as well as how to target your ads to be shown to the people most interested in your business.

Topics covered will include creating ads, targeting ads, setting up custom audiences, retargeting, the power editor and best practices for getting the best return on your ad spend. Q&A session will be included at the end so participants can ask any questions related to their business.

This class is ideal for business owners, marketing professionals, growth hackers, current and future founders of start-ups.

Takeaways

  • Understand Facebook as a social and digital marketing platform and why having a business presence on Facebook is important
  • Understand user mindsets of people and how to design content strategies to attract the target persona/s
  • Learn the best practices and how brands create effective Facebook campaigns - including what works and what doesnt
  • Learn the differences between different types of Facebook advertisements and when/why to use which
  • Understand how to deep-target and create custom audiences
  • Understand how to read and analyse Facebook analytics, thereby making data-driven business decisions

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