Marketing Week | SEO Training for Beginners | Philadelphia

About this event

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Takeaways

• Drivers of online traffic and the importance of SEO
• How search engines work and an introduction to SEO
• Keyword Research + Competitive Analysis
• On-Page Optimization
• Off-Page Optimization
• Link Building Strategies
• SEO Tools
• SEO vs SEM
• Q&A