Marketing Week | Getting Into Growth Marketing | Detroit

About this event

Growth Marketing is all about experimentation. Growth marketers focus on testing out different techniques to optimize and improve the results of a target area. While traditional marketers work within tried and true approaches, growth marketers use growth-hacking techniques in different channels and with strategies to create new tried and true practices or get to understand their customers better.

During this event, we will have a panel of passionate growth marketers explain the hype around growth marketing and why businesses are investing in it. Specific areas we will cover include:

• Tools and channels use to experiment
• Trends these marketers are seeing
• Strategies used to experiment
• What insights its providing to their organizations
• How you can become a growth marketer at your organization