Marketing Week | Getting Into Growth Marketing | Columbus
About this event
Growth Marketing is all about experimentation. Growth marketers focus on testing out different techniques to optimize and improve the results of a target area. While traditional marketers work within tried and true approaches, growth marketers use growth-hacking techniques in different channels and with strategies to create new tried and true practices or get to understand their customers better.
During this event, we will have a panel of passionate growth marketers explain the hype around growth marketing and why businesses are investing in it. Specific areas we will cover include:
- Tools and channels use to experiment
- Trends these marketers are seeing
- Strategies used to experiment
- What insights its providing to their organizations
- How you can become a growth marketer at your organization