This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
"Flood your life with ideas from many sources. Creativity needs to be exercised like a muscle. If you don't use it, you'll lose it!" -Brian Tracy
You know what they say. Creativity = Marketing Success. Even with an obviously better-performing product or service, an objectively lower price, and a measurably longer history than your closest competitor, your marketing efforts might still come to naught and customers are not going to give your product a chance if your messages are boring or stale. Creativity helps you stand out in a world bombarded with every imaginable marketing message - it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds.
Except it isn't that easy to come up with creative marketing ideas and more often than not, you find yourself stuck with the same old ideas. Big ideas don’t just grow on trees. You can't force creativity, and sometimes, "creative" isn't enough for an idea to succeed.
We might just know how to help you out! In this session, join our resident marketing expert, Sotirios Seridis, as he takes you through a tried and tested framework to generate creative marketing ideas and train your creative muscle on a regular basis.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.