Marketing Week | Ace those Ads: Guide to Google Ads Campaign Optimisation | Melbourne

About this event

As of 2021, Google owns 92% of the global search market share and their ads can increase brand awareness by a whooping 80%. Evidently, Google dominates the search advertising market, making it critical to make full and proper use of this tool to place your business ahead of the competition.

Join us in this event as we bring you through best practises to optimise your Google Ads Campaign to increase brand visibility, maximise conversion rates and explore options to minimise customer acquisition costs. Learn how to target the right audience at the right time with your product or service. This is ever more relevant given the constant changes in consumer behaviour due to COVID-19 and shifting trends in the markets where traditional approaches no longer reap the best returns on investment anymore.

This event is perfect for marketers, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns including how to optimise your google ads account on a tight budget and test your ads, content and messaging to suit your unique brand voice.