Questions? Read our FAQs
Questions? Read our FAQs
Millennial - a term so overused, few even know what it means anymore. It describes an awkward consumer group covering everyone from the almost digital-native to those going full cyborg, and probably best applies to anyone you see getting misty-eyed about their first mobile phone (Nokia 3210, of course).
What unites them is disposable income, at least a passing understanding of the tech world, and a drive for values and purpose in their lives.
So what does it really mean to market to the elusive Generation Y? What motivates them, what do they care about? What interests them, and where do they spend their time? Getting to know them will allow you to refine your marketing strategy, improve engagement and capture more interest.
With our 1.5 hour workshop, you’ll get under the skin of who this audience is, how they’ve changed and what channels and tactics are most useful to reach them. You’ll have the opportunity to review strategies that have worked, and understand how to base your plans on insights, not speculations.
Bring along something to take notes with, and be ready to share any examples of your own marketing initiatives which you'd be happy to discuss in class.
Laura is an Associate Director at culture and communications agency, Kin&Co. She has a decade of experience working with brands on consumer and corporate communication strategies. She has extensive experience in crisis-preparedness and issues management and is an expert in communications through social and digital media.
Her (diverse) client experience includes developing communications approaches for Blueprint for Better Business, WhereIsMyTransport, KeepCup, Koreo, AHDB, Bob Martin, infirst Healthcare, InterSystems, e-Dialog, RatedPeople.com, Nicovations, Secret Escapes, Caxton FX, Motors.co.uk, Thomson Local, Royal Caribbean, Gurgle, Mothercare, Samsung, TalkTalk, eMoov.co.uk, British Land and Dunelm.
She is passionate about the digital world and the impact it is having on communications, and is studying for a Masters in Government, Politics and Policy, inspired by her work on the We Are Europe referendum campaign.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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