Marketing to Millennials

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Marketing to Millennials

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Millennial - a term so overused, few even know what it means anymore. It describes an awkward consumer group covering everyone from the almost digital-native to those going full cyborg, and probably best applies to anyone you see getting misty-eyed about their first mobile phone (Nokia 3210, of course).

What unites them is disposable income, at least a passing understanding of the tech world, and a drive for values and purpose in their lives.

So what does it really mean to market to the elusive Generation Y? What motivates them, what do they care about? What interests them, and where do they spend their time? Getting to know them will allow you to refine your marketing strategy, improve engagement and capture more interest.

With our 1.5 hour workshop, you’ll get under the skin of who this audience is, how they’ve changed and what channels and tactics are most useful to reach them. You’ll have the opportunity to review strategies that have worked, and understand how to base your plans on insights, not speculations.

Takeaways

  • Understanding who the millennial audience is, and where to find them
  • Analysis of campaigns which have created genuine cut-through with the audience; and why these have worked
  • Ideas and approaches for developing a millennial focused marketing plan within your organisation

Prereqs & Preparation

Bring along something to take notes with, and be ready to share any examples of your own marketing initiatives which you'd be happy to discuss in class.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.