Marketing in a Cookie-less World | Melbourne

About this event

Cookie-based data is used in almost all digital marketing tactics, such as behavioral targeting, reach and frequency tracking, conversion tracking and attribution, remarketing and site retargeting as well as CRM targeting and segmentation. If you’ve ever received an ad at the perfect time for something that you wanted, that ad was most likely driven by cookies.

But that will soon come to a screeching halt. In case you haven’t heard what can be aptly referred to as “every marketer and advertiser’s biggest nightmare”: In approximately one year, all major browsers, such as Google Chrome, Firefox and Safari, will have blocked third-party cookies. In other words, we will soon live in a cookie-less world. With the clock ticking, it is crucial for businesses to take the right steps now to be well-positioned when the cookie restrictions kick in.

Join us and our panel of marketing experts for an hour-long session where we discuss the impact of the changes to third-party cookies, the steps businesses should take to prepare for the change, and what new technologies will be useful to help navigate a post-cookie world.