Marketing Fundamentals Everyone Should Know

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Marketing Fundamentals Everyone Should Know

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

You started your company, set up a dot-com, and are ready for business. Now what? Effectively and strategically getting the word out about your idea plays a key role in achieving success. In this 90-minute class, we'll go over the basic concepts and principles of marketing, advertising, and the best practices in both industries to help you get on your way.

Takeaways

  • The concepts and principles of marketing
  • Core marketing functions and the role of each—from branding to advertising to product development
  • The purpose of a marketing plan and how to structure it
  • The importance of a good marketing brief

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