Marketing Fundamentals Everyone Should Know

Past Locations for this Class

Marketing Fundamentals Everyone Should Know

Past Locations for this Class

ABOUT THIS class

You started your company, set up a dot-com, and are ready for business. Now what? Effectively and strategically getting the word out about your idea plays a key role in achieving success. In this 90-minute class, we'll go over the basic concepts and principles of marketing, advertising, and the best practices in both industries to help you get on your way.

TAKEAWAYS

  • The concepts and principles of marketing
  • Core marketing functions and the role of each—from branding to advertising to product development
  • The purpose of a marketing plan and how to structure it
  • The importance of a good marketing brief

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