Marketing Fundamentals Everyone Should Know | Online

About this class

You started your company, set up a dot-com, and are ready for business. Now what? Effectively and strategically getting the word out about your idea plays a key role in achieving success. In this 90-minute class, we'll go over the basic concepts and principles of marketing, advertising, and the best practices in both industries to help you get on your way.

Takeaways

• The concepts and principles of marketing
• Core marketing functions and the role of each—from branding to advertising to product development
• The purpose of a marketing plan and how to structure it
• The importance of a good marketing brief