Questions? Read our FAQs
Questions? Read our FAQs
Milan Kundera famously stated, ‘Business only has two functions – innovation and marketing’. For creative small businesses, marketing is often unplanned and ad-hoc. This short workshop will provide insight into how to utilise marketing to drive sales and increase brand awareness.
Participants will come away armed with the knowledge on how to create, action and analyse their own marketing plan.
In this class we will cover: What is Marketing? – A look at what marketing is (and what it isn’t). The difference between Marketing and PR/Sales Marketing Examples and Current State of Play – Examples of great marketing and current marketing touch points including 2017 stats on usage The Changing Face of Marketing – Digital vs. Traditional, the rise of influencer marketing, collaboration and the increase of analytics to measure ROI Understanding Your Audience – A look at the mindset behind your ideal client / audience and utilising this for your marketing plan Creating Your Marketing Plan – A step-by-step guide to creating a 12-month marketing calendar To Outsource or not to Outsource – When and where you need to get external assistance
Students will learn:
Fiona Killackey Strategy & Communications Consultant
Fiona Killackey is a business and marketing consultant, working with a variety of creative start-ups and small businesses in Melbourne and Sydney. She has previously held senior roles in content and marketing for MIMCO (CRG), Amazon, Open University and Audible.
Fiona is also a freelance writer. Since 2002 her articles have been published in online, magazine and print publications throughout the US, UK, UAE, NZ, Japan and Australia. These include, but are not limited to, Monocle, The Design Files, Frankie, Cool Hunting, Refinery29, Yen, The Age, LSN: Seed, Sunday Life, SOMA, Flux, Empty, Lunch Lady, The National Newspaper, CLEO, Shift, The Sydney Morning Herald and Nylon. Between 2007-2009 she wrote a weekly column for Fairfax. Fiona has also worked as a book and magazine editor, and a ghostwriter for books and audio books.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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