Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications | Singapore

About this event

We live in a time where brands are being held to a higher standard. Brands are expected to do more than just make money. They are expected to stand for something, to align with the values of their consumers and to make purpose an integral part of their brand. At the same time, it’s important for brands to be careful to not embellish by simply putting on a show to attract consumers. Consumers want brands to demonstrate proof- to show not tell. Truth in marketing has never been more critical.

Takeaways

• The changing marketing trends and landscape
  
• How purpose can help brands form meaningful connections
  
• The importance of authenticity and truth in marketing
• An action plan for a successful purpose-led business
  

Prereqs & Preparation

This session will take place online. Please download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype.