Marketing for Professional Service Brands | Melbourne
About this event
Australia is renowned worldwide for its Professional Services, from Consultants and Legal, to Finance, Advertising, Real Estate and more. However, most brands face the same challenge: a lack of differentiation. Most competitors look alike, which leaves customers thinking you're all the same. Unfortunately, this results in a service price war and a lack of long-term growth opportunities.
In this Panel discussion, four Marketing professionals will discuss how to delve into your professional services brand, build differentiation through storytelling and engage audiences through genuine points of difference. There will also be a case study presented on real Australian service providers and how those that are being bold are making a big impact.
Come along to learn how your brand can stand out and be noticed.
Takeaways
- Hear from Marketing industry professionals who work with professional services brands
- Discover the common challenges most professional service brands face
- See examples of the difference marketing can make
- Learn how to build your brand to stand out and be noticed
Prereqs & Preparation
PREPARATION FOR THIS SESSION
This is a session for beginners; no prior knowledge is required.
IMPORTANT UPDATE REGARDING COVID-19
We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.
Please Note
- This session is taken completely online.
- You will need a computer and a strong internet connection.
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
Please contact sydney@generalassemb.ly or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.