Marketing Analytics and Testing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Marketing Analytics and Testing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Learn how to build an analytics framework that will help you start growing your business. This class will help you understand how to optimize your digital properties and campaigns. You'll acquire the necessary tools to build and execute basic tests to start optimizing marketing initiatives.

Takeaways

  • Gain a deeper understanding of marketing analytics
  • Explore the difference between site performance vs. campaign performance
  • Effectively use Google Analytics
  • Design, build and execute tests to optimize your marketing initiatives

Prereqs & Preparation

Basic knowledge of excel and some experience with analytics tools is a plus. Students should bring a laptop.

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