MAP Master Class: B2B Marketing for Startups | Melbourne

About this event

Join Sarah La Roche, Head of Global Marketing & Comms at Unlockd, one of Australia’s fastest growing telecommunications startups, as she provides practical guidance on how to effectively market your startup in MAP's exclusive Marketing for Startups Master Class.

The Marketing for Startups Master Class will cover the fundamentals of marketing (from a low cost, startup-friendly perspective), including:

• the key elements of a successful B2B and B2C marketing campaigns;
• understanding your sales process;
• key metrics to measure your success;
• how to effectively target and grow your customer base.

Attendees will walk away with a deeper understanding of how to approach a global expansion from a marketing perspective, key insights from successful B2B and B2C marketing campaigns, and the approach you will need to build meaningful and effective partnerships for your startup.

Event Format

5.30pm: Arrival & Registration 5.35pm: Marketing for Startups 6.15pm: Audience Q&A 6.45pm: Event concludes