Make Smarter Decisions with Data-Driven Marketing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class Series

Make Smarter Decisions with Data-Driven Marketing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class Series

About this class series

Smart marketing is based on good data. In this class series, find out what to track, how to track it, and what it means. In addition to taking a deep dive into conversion rates and ROI, you'll learn which metrics matter and optimization techniques around those metrics. You'll also get an introduction to the landscape of analytics suites and learn how to ask the right questions for your marketing problems.

This series is for product managers, marketing managers, and technical founders & CEOs.

Takeaways

  • Distinguish between metrics that matter and vanity metrics.

  • Determine a situational, singular metric that matters.

  • Choose an analytics suite and set up the right data.

  • Create, evaluate and optimize a marketing funnel.

  • Tie in marketing to UX, design and development.

Prereqs & Preparation

  • Basic understanding of conversion rates, CRO and ROI

  • Basic understanding of statistics

  • Be able to create charts in Excel, Numbers or Google Spreadsheets

  • Please bring a laptop to class.

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