Thursday, 19 August
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This event is part of Made In Singapore, a two-week-long virtual event series showcasing pioneers and dreamers reinventing the way we live, work, and play on our little red dot and beyond. Head to the site to see the full schedule!
Any guesses for how much the global Esports industry made in 2021? Well believe it or not, according to Statista, the global Esports market is valued at just over US$1.08 billion, an almost 50% increase from last year. So what exactly is this booming industry that many had not even heard of until recent years?
If you are thinking of video games then you are not straying too far from the topic. Esports, short for electronic sports, refers to competitive, organised gaming. This industry gained serious momentum in the 2000s and is predicted to continue growing in the years to come. But why should you care?
With more than 1.5 billion avid gamers in APAC, Singapore is looking to lead Esports to greater heights in the region. This is a very exciting time not just for gaming enthusiasts and global sports brands but also a unique opportunity for marketers to leverage the rapid growth of this industry.
Join us for this one-of-a-kind panel session where you will get to learn more about this growing industry in Singapore, how different brands are smartly leveraging the rise of Esports in SEA, and what this billion dollar industry will look like in the years to come.
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