Tuesday, 17 August
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This event is part of Made In Singapore, a two-week-long virtual event series showcasing pioneers and dreamers reinventing the way we live, work, and play on our little red dot and beyond. Head to the site to see the full schedule!
Beauty is big in our little red dot. According to Euromonitor, the Singapore beauty and personal care market will be worth US$1.74 billion by 2021. It thus comes as no surprise that we are seeing a significant increase in local beauty brands entering this lucrative market.
Despite playing in an already overcrowded pool with tough competition from both international and regional players, our homegrown beauty brands are not only creating unique products but also building a loyal customer base out of some very discerning consumers. We are seeing more and more Singapore beauty brands that are successfully growing beyond Singapore to make a mark in the international market.
Hear from the brains behind these exciting beauty companies as they share their first-hand experience of building a successful homegrown beauty brand. Understand what it takes to compete with international labels and how this industry is evolving with new technologies and innovations. Join us to deep dive into the exciting world of the beauty industry!
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