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[Made in Chicago Week] Introduction to Digital Marketing | Online
About this class
This event is part of Made in Chicago Week, a week to celebrate great things being made in our city. We are bringing together people from all backgrounds and industries to foster collaboration through education.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Learn about lean marketing principles - test, optimise, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns