[Made in Chicago Week] Introduction to Digital Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

[Made in Chicago Week] Introduction to Digital Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

This event is part of Made in Chicago Week, a week to celebrate great things being made in our city. We are bringing together people from all backgrounds and industries to foster collaboration through education.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

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