This event is part of Made in Chicago Week, a week to celebrate great things being made in our city. We are bringing together people from all backgrounds and industries to foster collaboration through education.
Takeaways
Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
Learn about lean marketing principles - test, optimise, refine, repeat
CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
Understand the targeting opportunities on various search and social channels
Learn about the tools at your disposal to run effective digital marketing campaigns