[Made in Chicago Week] Introduction to Digital Marketing | Online

About this class

This event is part of Made in Chicago Week, a week to celebrate great things being made in our city. We are bringing together people from all backgrounds and industries to foster collaboration through education.

Takeaways

• Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
• Learn about lean marketing principles - test, optimise, refine, repeat
• CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
• Understand the targeting opportunities on various search and social channels
• Learn about the tools at your disposal to run effective digital marketing campaigns