Looking Ahead | Digital Marketing Trends to Watch Out for in 2024

Monday, 4 December, 2023
11 pm – 12 am EST

About This Event

This event is part of Looking Ahead, a free event series that will help you navigate the future with confidence.

With digital presence holding unprecedented importance in this day and age, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow.

Join us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart, immersive experiences that captivate your audience, and influencer authenticity that forges real connections.

Whether you are running a business or marketing for one, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.


Download Zoom. Zoom is the video conferencing tool we will use for this webinar.

About the Instructor

Jessica Beaton Photo

Executive Director of Media & Growth Marketing in APAC, The Walt Disney Company

Jessica is the Executive Director of Growth Marketing in APAC at The Walt Disney Company, working with talented imagineers, makers and doers across the region. Before her current role at Disney, Jessica has led digital marketing for the APAC Studios business as well as D+ content marketing. Before joining Disney, Jessica was the GM of dentsu X Singapore, and has spent the last almost two decades living and working in mainland China, Hong Kong and SEA and is honored that her work has been recognized in Campaign Asia’s "Women to Watch: Agents of Change" and "Asia-Pacific’s 50 most influential marketers" in 2021/22/23.

Christopher Melotti Photo

Message Marketing Strategist, Creative Consultant & Brand Comms Specialist, Founder of Melotti Media

Christopher Melotti is a hyper-enthusiastic Marketing Consultant, Brand Copywriter and Business Communications Specialist known for his on-the-spot knowledge, humorous charm and engaging presentation style.

As the founder of Australia’s only Message Marketing Agency, Melotti Media (http://www.melottimedia.com.au), he and his team collaborate with a wide range of clients, from Governments and International Firms to Small Businesses and Startups, all to enrich their communication style, develop customised brand messaging and solve content challenges with uncompromising service.

Chris’ goal is to not just consult, but to demonstrate the potential that messaging strategy and brand marketing offer businesses. Everything he does is about evolving marketing practise by making brands relevant to customers. He also runs The Message Marketing Blog, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017 (amongst many others).

Christopher possesses a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications. Having personally initiated, developed and launched several successful marketing campaigns across a diverse range of industries, he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing Excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

Multi-award-winning and highly sought-after as a presenter, Chris’ passion is infectious and his insights are practical, which is why people enjoy attending his speaking events and hold him in such high regard.

Alexis Chan Photo

Enterprise Director, Hire Digital

Whilst most heads of organisations and their workers started embracing agile and remote teams more recently, Alexis founded Hire Digital in 2015 to provide on-demand talents and teams in areas such as digital marketing, web development, design and media. The high-performing technology platform allows for multiple features such as talent prospecting and vetting, customer relationship management, and enterprise resource planning for client engagements.

Today, she works with hundreds of organisations from Fortune 500 enterprises to growth companies to connect businesses with skilled digital marketers, software developers, and designers on demand. This flexible operational model has been embraced by organisations such as Philips, Unilever and Shopify.

Under her leadership, the company has seen demand grow, with year-to-date revenues quadrupling from a year ago. Consequently, Hire Digital’s team has also expanded twofold to meet demand having completed over 10,000 engagements thus far.

Alexis and her team also recognise skill niches that are high in demand for digital teams, such as data engineers and digital marketers with experience in AI, algorithmic marketing or CDP programs. She envisions an operating model for Hire Digital’s clients, where organisations can leverage a flexible talent platform that would simplify hiring decision making by enabling them to prospect and vet talents quickly. Hire Digital would then be able to manage customer relationships and enterprise resource planning for client engagements.

She was selected as a Forbes 30 Under 30 Asia recipient in its inaugural year in 2016 and Singapore 100 Women in Tech in 2021.

Geraldine Lim Photo

General Assembly

Geraldine is the Marketing Associate for General Assembly. She runs the free classes and workshops offered at GA and supports the team in brand campaign initiatives while also managing the social pages for Australia and Singapore.

Like many of our GA grads, Geraldine is also a career-changer and used to be an English Literature teacher at the Ministry of Education for 7 years. She also spent 2 years of her teaching career at Singapore Polytechnic where she got the chance to impart communication and life skills to tertiary learners. She did a post-grad degree in Mass Communication which kickstarted her career transition into the marketing and communications industry.

During her free time, you can find her scrolling through TikTok, jumping rope or cycling.

Ashley Westwood Photo

Head of Global Digital Marketing and Analytics, Sinch MessageMedia

A strategic and data driven digital leader with 13+ years’ experience in driving acquisition and experiences. Skilled in Digital Marketing Strategy and leading strong teams in large B2B and B2C companies.

About Our Partners

Hire Digital helps businesses build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. Clients leverage on-demand teams to gain control of key priorities, plan their seasonal resources, and launch pilots to success.

At Melotti Media, we provide our cherished clients with highly-coveted message marketing and strategic copywriting services, backed by over 2 decades of marketing experience and award-winning expertise.

In a world of confusion, competition and marketing frustration, our team cut through the noise by providing clients with a bespoke way of articulating their true value to generate more customer-centric demand.

Our results speak for themselves with over 120 5-star reviews and many prestigious awards, the most notable being the 2022 Copywriting Agency of the Year by the Australian Business Champion Awards and 2023 NSW State Winner by the Australian Achiever Awards.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

In Partnership With:
Hire Digital logo Melotti Media logo
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