Lean UX: Conducting User Research | New York City

About this workshop

Whether you're conducting research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet, you'll need to talk to customers. Learn to use that time effectively. This class is great for founders, product marketers, UX designers and community managers who want to gain a deeper understanding of people’s motivations, values, needs and behaviors via interviews. Once you understand your users - or potential users - you can build better products. You can also create marketing messages that will resonate with them the most.

Takeaways

• Learn how to write a screener that enables you to recruit the right type of people to interview
• Learn how to write questions that get at the data you want to know
• Practice conducting an actual interview to see where you can improve upon your skills