Lean Marketing, Growth Hacking & User Acquisition Workshop | Online

About this workshop

This workshop takes you through lean marketing techniques and tricks to increase your sales conversions and reduce your marketing costs.

Online marketing is crucial for every company – from startups to more established brands looking to foster the next stage of customer growth. Learn to bootstrap your company’s marketing strategy with a whole suite of lean marketing techniques – from content marketing, social media and PR, to growth hacking tips and tricks to create virality.

You will be taken through the paces of prioritising customer acquisition, engagement and retention. Learn how to experiment and optimise your online marketing strategy every step of the way.

Takeaways

You will leave this workshop with practical marketing ideas to implement in your business right away, no matter what stage you’re at. We’ll give you the toolkit and the push you need to get out there and make it happen.

• Lean marketing tactics to obtain and retain users
• Plan out your low-cost, high impact marketing strategy
• Generate buzz with an effective PR strategy – learn how to put together a media kit, distribute a media release, and build relationships with journalists and bloggers
• Learn how some of the most successful startups have growth hacked their way to 100M+ users – case studies from Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest and Quora
• Implement a growth hacking funnel and build a viral feedback loop
• Plan and execute a rigorous A/B test, use insights to optimise your user acquisition process
• Get practical advice from entrepreneurs who have implemented smart online marketing and growth hacks within their own companies

Prereqs & Preparation

Knowledge of marketing concepts is helpful but not necessary.