Launch a Creative Career: Expert Business Tactics for Artists | New York City

About this event

Why It Matters: HarperCollins Publishers, in partnership with General Assembly, is presenting a series of author events nationwide focused on how to improve key business skills such as negotiation, creativity, leadership, communication and decision-making.

Featured Expert: Amy Whitaker is a sought after speaker on personal creativity and business innovation. She has given talks and led workshops at startups, universities, and companies including Google, Fast Company, Yale, and Williams. She holds an MBA from Yale and an MFA in painting, and teaches business to artists, designers, and managers in the art school at NYU. She is the author of Art Thinking (Harper Business), described by Walter Isaacson as "fascinating" and Adam Grant as "eloquent and inspiring".

Overview: Join author Amy Whitaker for a discussion on her latest book, Art Thinking. Art Thinking is a way of applying the mindsets of art and the tools of business at the same time. If you are making a work of art in any field, you aren't going from a known point A to a known point B but inventing point B. This framework will help you launch a career, a product, or a company, when you are the first mover, when you are honing a vision and carving your own path. Attendees will receive a master class in the tools of art thinking, which will help you to guide your career and your business from first principles by asking the right questions, to build nimble business structures and to skillfully manage risks and own the upside of the work you create.

Art Thinking will be available for purchase at the event, or you can purchase a copy at harpercollins.com where General Assembly event attendees will receive 30% off plus free shipping with code BOOKTALK17.

What You’ll Take Away: The greatest business successes and most remarkable careers come from moving forward without a template - taking risks to be the first and to invent the game. To do that, you need to be able to think about business and creativity - your practical and creative selves - at the same time. Art thinking will help you harness that potential, get inspired, and to build the life and working life you want.

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