Key Media Trends and Projections in 2016 | Singapore

About this class

The revolution in content consumption that was initiated with broad adoption of the internet starting in the 1990s and accelerated with social media and the smartphones in the 2000s, continues to pose challenges for the media industry. Today, traditional and hybrid media struggle to keep pace with technological change, shifts in content consumption patterns, an erosion of revenue and the emergence of new competitors. The pressure to revolutionize the newsroom is having broad implications on journalism and how brand engage with and interact with media. This class discusses key media trends from 2015, the implications for newsroom and brand, and projections for 2016.

Takeaways

• A strong understanding of the media landscape today and how journalists, editors, and newsrooms are coping
• A view on the 2015 trends that have had the biggest impact on newsrooms and how to adapt to those
• A view on what might happen in 2016 and how to prepare for these new disruption

Prereqs & Preparation

None.