Is Your Business Digitally Ready? | Melbourne
About this event
Technology and the digital age has transformed the way we work and the type of work we do, what will our digital future really look like, and how does this affect small business?
In this special free masterclass we've put together as part of the Small Business Festival Victoria, we will take a holistic look at digital marketing-- covering the essential digital advertising platforms, tools and analytics systems.
This session will cover many of the essential (and cutting edge) digital platforms, channels and systems that entrepreneurs & digital marketers alike use to help launch & optimise their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. This workshop is set at a beginner/intermediate level; for those who want a flavour for the digital marketing space. Please bring a laptop.
This informative and collaborative session will be followed by networking and a chance to interact with fellow business owners, entrepreneurs and startups from around the Victoria region.
Takeaways
Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.
- Understand the core functions & principles of digital marketing analytics
- Explain how acquisition and referral work and tools you can use to simplify that process
- Learn the basics of search engine marketing (SEM)
- Understand how social media marketing works and how to develop social content that works
- Understand how large-scale email deployment works, and when & how to send it
Prereqs & Preparation
Recommended but not required: exposure to, or experience or education in traditional marketing principles, or related fields.