Is Your Business Digitally Ready for the Future? | Melbourne

About this event

Technology and the digital age has transformed the way we work and the type of work we do. We've brought together collaborative leaders, instructors, founders and disruptive thinkers to discuss digital entrepreneurship, how tech is changing our industries, and what our digital future will look like.

Throughout the session, our speakers will share ideas on technology, design, digital trends and social media as well as exploring and discovering the future of customer engagement, product development, innovation in business, and web development for an online and offline experience.

Takeaways

The event will be opened with a keynote from the City of Melbourne CEO, Ben Rimmer and will be followed by six activations where attendees have a chance to explore the different key areas that businesses need to know in order to be digitally ready including:

• Principals of web development for an online presence
• Understanding user experience design & service design for your business
• Digital trends in social media & nurturing online customer engagement
• Conversion optimisation, SEO & Google Analytics
• Building your own digital marketing strategy
• Leveraging off City of Melbourne campaigns

This informative and collaborative session will be followed by networking and a chance to interact with fellow business owners, entrepreneurs and retailers from around the City of Melbourne precinct.