Introduction to Website Translation: Engaging International Markets | Atlanta

About this workshop

Recent data shows that web users are four times more likely to purchase a service or product from a company that communicates in the customer’s native language. In order to reach global audiences, it is important to change the way we communicate to ensure your business delivers valuable, locally relevant content that speaks to their needs. This event has been specifically designed to provide you with the tools and information you need to help transform your website and deliver personalized brand experiences to your global customers.

We’ll provide you with valuable resources to help you decide on the best translation strategy for your company and outline a strategic plan to help you manage the translation process while achieving your business goals. With a translated website, you’ll be able to more effectively engage diverse audiences and give your business a competitive advantage.

Takeaways

• Why website translation is important
• What translation strategy best fits the needs of your business
• Learn about most common translation tools
• Become familiar with industry best practices for creating high-value website content

Prereqs & Preparation

Anything you need to take notes (notepad, pen, laptop)