Introduction to User Research
25

Wednesday, 25 September

9 am – 12 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

Introduction to User Research | September 25

Michele Ronsen Photo


Founder, Ronsen Consulting LLC

25

Wednesday, 25 September

9 am – 12 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

About This Workshop

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills on their next research project. We've heard it's also very helpful to evaluate whether to pursue a career in UX research.

This workshop uses a combination of engaging lecture and interactive in-class exercises that include:

Takeaways

  • Introduction to user research, what it is and what it isn't
  • How to prepare for user research, the players involved, key processes and tools
  • Minimum, and ideal, components of an effective research plan
  • The importance of understanding, and removing, bias
  • Overview of various user research methods in context with actual studies
  • How to craft, pose and sequence questions that unearth meaningful insights
  • How to engage your team and stakeholders throughout the process and why this is critical

About the Instructor

Michele Ronsen Photo

Founder,
Ronsen Consulting LLC

Michele Ronsen is an executive with 20 years of experience in Fortune 500s, academia, and start-ups. Her earliest memory is of driving down the highway with her father. He asked her to look at a McDonald’s sign – the quintessential golden arches. He then asked her to draw what she thought the gear inside the sign (that made it spin) looked like. She was three years old.

A professionally trained graphic designer, Michele worked at top design firms before moving to Nordstrom where she built two creative teams from the ground up. From there she built a career helping numerous entities strategically design and grow their businesses.
In 2010, Michele founded Ronsen Consulting, a design and strategy firm specialized in human-centered research and development. Recent clients include Zillow, Xero, Facebook, Gusto, Invisalign, Microsoft and Kaiser Permanente.

In addition to client work, Michele has inspired hundreds of students and professionals at the California College of the Arts and the Academy of Art University teaching design, research and strategy classes and workshops.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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